Sometimes a personal conundrum can inspire a great business idea. For surfer Dylan Green, the 31-year-old owner of Tofino Bus Ltd., it was the lack of cheap, fast transportation between his home base in Victoria and the surf town of Tofino.
In 2002 Green was a UVic student living in Victoria. Stymied by Greyhound Canada Transportation Corp.’s extra charge for surfboards and the indirect, expensive service it offered between Victoria and Tofino, Green bought an 11-seat passenger van and started running weekend shuttles between Victoria hostels and Tofino. MORE...
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- Judy Zaichkowsky, professor of marketing, SFU Downward dog eat dog