Inquiring Minds Podcast: Interview with Lori Joyce

Peter Severinson asks Lori Joyce, co-owner of Cupcakes by Heather and Lori, what she wishes she had known at start-up.

Peter Severinson

"You can sugar-coat everything and say your business is all about pink and cute and fun, but really it's about the cash flow" -- Lori Joyce

Peter Severinson is a writer and editor with BCBusiness magazine.

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