Greener pastures

A couple of years ago, most tree huggers were out in the wilderness, yelling to be heard. Now many are cozied up in the boardrooms of Canada’s most powerful advertising and financial corporations. Or, excuse me, that should read: many triple-bottom-line sustainability consultants have now formed strategic alliances with brand-management and strategy firms.

Does this kind of doublespeak prove that sustainability has finally arrived? Or does it simply show that the new greenwashing machines are spinning faster than ever? The most recent, and possibly biggest, example is Echology, a partnership launched in April between Junxion Strategy and Palmer Jarvis DDB, a multinational advertising firm headquartered in Vancouver. more...

Doing the right thing

Everyone agrees that businesses should be ethically run, but very few companies have figured out how to make sure that all employees are reading from the same script. Without a formal ethics policy, a company can easily find itself on the wrong side of a corporate scandal more...

Believe it

Fully 87 per cent of those surveyed said corporations should be socially responsible even if it means earning less. more...

Corporate redemption

Is ‘the corporation’ an economic darling of the developed world or a psychopathic agent for global destruction? How to answer that question credibly and manage your own image in a climate of rising expectations more...