With the construction of a $14.7-million B.C.-Canada House Pavilion underway in Beijing, several of B.C.’s trade associations are assembling their delegations and hoping to expand BC business in China, using the 2008 Beijing Olympics as a convenient springboard.
“China is clearly an emerging market for us, and this is a very good opportunity to kick down a few doors and learn more about it,” says Pascal Spothelfer, president and CEO of the B.C. Technology Industry Association (BCTIA).
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