Vancouverites can be real navel gazers sometimes, and their treatment of the concept of Cascadia proves it.
Cascadia is the name given to the area stretching north from Portland to Vancouver and, east to Alberta and Washington and Oregon states. There's even a group around that promotes the concept that Cascadia is a specific region with a different culture from the rest of North America (it’s very outdoorsy and environmentally aware).
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Understanding X, Y, and the Baby Boomers.
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The
BCBusiness writer on who Gen Y is.
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Gen Y – also known as Generation Next, the Millennials and the Echo Boom – has more power and greater choices than any cohort to come before it.
We’ll tell you about some B.C. companies that have devoted plans to deal with Gen Y. Each has recognized that this generation brings unique challenges to business, and each has accepted a critical idea: in this labour market, businesses are adapting to Gen Y, not the other way around.
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