No one would deny that sustainability is a good thing. But what does it mean? And how is it relevant to your business? That’s where things get hard to pin down
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Problem: The decimation of B.C.’s $19-billion forest industry by the mountain pine beetle.
Solution: A three-pronged approach that tries to help the trees, the lumber and the communities at stake.
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He used to be a business-hating journalist. Today, he drives an SUV, owns a million-dollar home and draws a six-figure salary. He also runs one of the most successful environmental organizations in the country. Is Ian Gill the new face of the green movement?
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