With the legalization of same-sex marriage in B.C. four years ago, Vancouver became the go-to city for gay and lesbian couples from all over the world wanting to get hitched in style. Enter a new breed of entrepreneur: the same-sex-wedding planner.
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Businesses are finally realizing the importance of the gay and lesbian consumer, But take care: tapping into this lucrative market isn’t as simple as tossing a float into the annual gay pride parade.
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