Corporate climb
When Mountain Equipment Co-op (MEC) dropped more than a quarter-million dollars to help turn a popular rock-climbing site into a provincial park, the obvious question was: why?The iconic retailer will surely score some goodwill through the donation, but there are also some less karmic business reasons for this kind of generosity. This may well be a stellar example of just the kind of corporate community involvement more and more companies are struggling to do right. more...
Gifted
Last June, Frank Giustra made an astonishing public announcement: he was donating $100 million and half of his future mining earnings to a radical global initiative to battle poverty. The event ushered in a new era of giving in B.C., one that thrives on publicity and competition. In other words, it’s all about business. Only this time it’s all about who gives, not gets, the most. more...
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