"Green" hair removal

I know, it's starting to seem overcorrect to put the quotation marks around "green," but they're still needed to distinguish eco-friendly products from those that are just, you know, green. LIke the Nalgene bottle I'm still warily using.

When ecology is the subject, clarity is getting harder to come by. That's one reason we should preserve a mental distinction between the "green" and the merely green. Treehugger.com, a fine clearing house for information about the environment, today has a cipher from Ben Harper across the top of its homepage: "I represent what TreeHugger represents," says the singer. Wait a second—isn't that trying to define "round" as "something that has some roundness to it"? They told us not to do that in elementary school.

The site, though, is clear and effusive about Moom, an organic depilatory creme made in Canada. Moom's site, which has photos of daisies, a rock, tree branches, and a dew-slickened lemon, also has a long list of testimonials from people who apparently didn't want to part with their last name. "Jenny USA," for example, feels "beautiful again" on account of the fact she can "remove unwanted hair" from her chin and "sculpt a perfect pair eyebrows."

Question: How skeptical are you of "green" marketing?