Topics

Greener pastures

Tue, 01 Jul 2008 15:22:10 -0700

by Vanessa Richmond

A couple of years ago, most tree huggers were out in the wilderness, yelling to be heard. Now many are cozied up in the boardrooms of Canada’s most powerful advertising and financial corporations. Or, excuse me, that should read: many triple-bottom-line sustainability consultants have now formed strategic alliances with brand-management and strategy firms.

Does this kind of doublespeak prove that sustainability has finally arrived? Or does it simply show that the new greenwashing machines are spinning faster than ever? The most recent, and possibly biggest, example is Echology, a partnership launched in April between Junxion Strategy and Palmer Jarvis DDB, a multinational advertising firm headquartered in Vancouver.

Changing the game

Sun, 01 Jun 2008 10:52:55 -0700

by Tony Wanless

From the traditional sales encounter to "consultation."

The one-foot wave

Sat, 01 Mar 2008 17:52:00 -0800

By Tony Wanless

Service businesses are typically feast or famine, and that’s especially true among the more creative services. But that hasn’t stopped thousands of dreamy entrepreneurs from leaping into their own businesses based on a particular skill or expertise.